Traditional Marketing vs Digital Marketing

Traditional Marketing vs Digital Marketing

Traditional marketing vs digital marketing kiya hai aur in dono main Kiya antar hai Aur sabse adhik benifit pane ke liye aapko kiya karna hai agar aapoko yeh janna hai to is article ko ant tak padhiye aapko iske bare main puri jankari mil jayegi main aapko samjhata hun in dono mein kya antar hai aur kiya samata hai aur in ka kiya mahatva hai aur yeh dono kis tarah se kaam karti hain pahle log apne vyapar ya karne ke liye kiska use karte the istemaal karte the aur aaj ke samay main kis marketing ka istemaal karte hain aur kaun si marketing ki kis jagah par jayad jarurat hai aur kon se business main dono ki jarurat hai main aapko is baare main detail main batane ja raha hu pahle log apne business ko ko aage badhane ke liye kis tarah ki marketing ka istemaal karte the aur aaj ke samay main log kis tarah se  apne business ko badhane ke liye  kis tarah ki marketing ka istemaal karte hain aur us main kis tarah se success paate hain to sabse pahle main aapko batata hun ke traditional marketing kiya hai aur iske part kaun kaun se hain

Marketing Traditional

Marketing Traditional

Marketing Traditional ya Traditional Marketing main istemaal hone bale kuch mahatva purn channels is prakar hain-

  • Print (Newspaper, Magazine, etc.)
  • Outdoor (Bus, Taxi, Poster, Billboards, Events)
  • Broadcasting (TV, Radio, etc.)
  • Telemarketing (Cold calling, text messaging, etc.)
  • Hoarding Display Sign
  • Direct Mail.

Chaliyee ab main aapko batata hu digital marketing kiya hoti hai aur iske kiyne types hote hai kitne prakar hote hain aur agar aapko  digital marketing kaise ki jaati hai, iska sahi strategies kiya hota hai.aapko iske baare main pata nahi hai to aap kisi achhe digital marketing Trainer se training le sakte hain ya fi main bhi digital marketing sikhata hun aap mujh se bhi contact kar sakte hain,

target marketing    

target marketing main hum logo ke intrest ke hisab se hum unhe target karte hain aur yeh kuch parkar hain logon ko target karne ke liye

  • Newspaper,
  • TV, 
  • Radio, 
  • Hoardings, 
  • Banner,
  • Magazines 

Aur log jagah jakar announcement kar ke ya prachar kar ke dhol nagade bajakar log main prachar karte the aur bazaron main jakar kisi bhi product ka prachar karke uske baare main logontak jankari pahunchate the aur fir radio aaya fir all india radio ke madhyam se logon ne apne product ki jankari logo tak pahunchani shuru kar di aur newspaper ke jariye log aaj bhi kisi product ka prachar karte hain television vigyapan ke madhyam se bhi log apne product ka vigyapan kar karte hain aur kuchh log magazine ke madhyam se bhi logo tak apni ya apne business ko pahunchate hain aur kuchh log banner aur hoardings laga kar bhi apne kaam product ya business ko logo tak pahunchate hain aur in mein se kuch aaj bhi istemal kiye jaate hai lekin jaise jaise jaman badalta gaya  usi tarah se marketing ka tarika bhi badal gaya aur aaj bhi log traditional marketing ka istemaal hota hai lekin pahle ke tulna main ab traditional marketing ka istemaal bahut kam ho gaya hai kyunki ismain naa to audience ka pata chalta hai aur na hi unka reaction pata chal paata hai traditional marketing local business ke liye jyada fayde band hai kyun Local business main iski jyada jarurat rahti hai local business main log aapki factory ya aap ki shop par visit karte hain aur visiting ke liye logo ko aapke banner ua hoarding ki jarurat padti hai jis se ke log aapki sahi location par jakar aap se contact kar saken aur aap unko  satisfy karke ke unki problem ko solve kar sake is tarah aap aur unke beech ek transaction hota hai is ko traditional marketing kahte hai 

Traditiona Marketing importent For Buseness

Traditional marketing ke liye aap ek t.v vigyapan hi le lijiye jaise india main ek actor Coca Cola ka vigyapan karta hai jisme hero heroine se kahta hai ke itne itne din ho gaye itne saare messages kiya yeh pyar hai.

To is par heroine bolti hai kya yeh pyar hai par hum to kabhi mile hi nahi kya aap mujhse milna chahoge. Yessss…, Yesss..,dono log bolte hain, to tumhari.. pahchan… Coca Cola ho jaye.

I called you Coca Cola. Ok.

Yeh vigyapan Tv par dikhaya jata tha lekin aaj ke is badalte  samay main ise internet par dikhana bewakufi nahi hogi kyunki cold drink to har koi pita hi hai chahe vo internet user ho ya television user.

Digital marketing

Digital marketing

Digital marketing do shabdon se milkar bani hai jisme Digital. Ka matalab hai koi bhi kaam ya business jo logo ke paas bina pahunche un tak apni baat ya apna product internet ke madhyam se pahuchana hi digital kehlata hai aur Marketing. Ka matalab arth hai Bazar kisi bhi product ya business ka prachar karna ya vigyapan karne ko marketing kahte hain Isliye digital marketing ka matalab hai

Digital Marketing ke kuch mahatva purn  channels is prakar hain-

Digital Marketing ke fayde:

Audience se Engagement ke vibhinn vikalp hote hain

Online Marketing

Online Marketing

 Online Marketing main koi bhi Kaam apne mobile ya laptop se Internet Ke dwara karte hain Aur jaise ki aap jante hi hain aaj ka samay digital ka internet ka samay chal raha hai aur agar aap digital marketing ke baare main nahi jante hai to aap logon se thoda aur aaj ke is samay se thoda piche hain aisa main isliye kah raha hun kiyunki hame samay ke sath sath chalna chahiye nahi to hum piche rah jaate hain aur bahut kuchh miss bhi kar dete hain aur yeh baat aapke business par bhi usi tarh se laagu hoti hai jis tarah aap par ab bo time bahut piche reh gaya jab hum kisi vastu ka prachar ghar ghar jakar ya kisi bazar main jakar karte the is tarh ki strategy aaj ke samay main kar paana mushkil hi nahi naa mumkin bhi hoti jaa rahi hain kiyunki ismain time bhi bahut lagta hai aur aaj ke samay main logo ke paas itna time bhi nahi hai ke ye sab kar sake aur is tarah se time bhi bahut barbaad hota hai aur itne kam samay main itne logon tak bhi nahi pahuncha ja sakta hain aise main digital marketing hi ek aisa tarika hai jisme companies bahut hi kam samay main apne product ya business ko apne target logo ke nikat paunch jaata hai jitna ke pahle ke samay main log bahut se samay ko barbaad kar ke bhi nahi pahunch paate the agar hum pichhle kuch saalo ki baat kare to hum yeh payenge ke vigyapan karne ka tarika kaafi badal gaya hai aur log pahle apne vigyapan ko aisi jagah chalate the jahan par logon ki jiyad se jyada nazar pad sake jaise television vigyapan. Radio vigyapan. Aur jagah jagah banners aise bahut se tarike istemal karte the lekin aaj ke samay mein yeh sab utna kamyab nahi hain kyunki aaj ke samay main sab ke paas smartphone hai aur internet connection hai aur aapne dekha bhi aaj ke samay main agar sabse jyada log kahin milte hain ya logon ki sabse jiyada bheed kahin joti hai to woh hai social media platforms ua internet aur agar aapko apne vigyapan ko lakhon logo yak pahuchana hain to aapko purana tarika chodna hoga ya fir purane ke sath sath is naye tarike  digital marketing ki taraf apne aap ko aage badhana hoga chaliye main aapko smjhata hun yeh naya concept

 digital marketing kiya hoti hai

 aur yeh kis tarah se kaam karti hai to chaliye main aapko iske baare main detail main batata hun aur aap ko samjhata hu Wikipedia ke anusar bah service ya product jisko sell karne ke liye aapko na to kahin jana pade aur na hi koi aapke paas aaye  digital technologies ka istemaal ho jaise internet aur bhi uske saare madhyam  digital marketing ya online marketing kahlate hai 

Online marketing karne ke bahut saare tarike hai iske hazaro tarike badhte samaye ke sath increase ho rahe hain badhte ja rahe hain  offline marketing ki agar hum aaj ke samaye dekhe ya tulna karen online marketing se to ismain bahut bada antar hai,

Kyunki online marketing ka istemaal karke hum bahut hi kam samay mein hum apne target audience tak apne business ya apne product ko kam samay main bina kahin jaye promote kar sakte hai aur iske liye digital marketing hi bahut achha aur fast tarika hai jis se hum apne Product ko sahi logo tak pahunchane ke liye badi badi companies 

Apne product ko promote karti hai hain aur bo iske liye bahut jada paisa lagbhag laskhon rupaye bhi kharch kati hain aur unko iska achha Result bhi milta hai,aur iska sabse bada karan yeh ke aaj ke samay mein

Internet marketing

INTERNET MARKETING

 Aaj Ke Time main inter Marketing ka ek trend chal raha hai internet par log jyada time bita rahi aaj ke time mein agar aap dekhen lagbhag 3 ghante ka samay har ek vyakti social media platforms par apna time bita raha hai aur isliye aaj internet duniya ka sabse bada marketing place ban chuka hai

Digital marketing kiya hai (What is Digital marketing)

Digital marketing ek aisa madhyam hai jiske jariye hum kisi bhi seva ya product ko hum online promote kar sakte hain ua sell kar sakte hain bech sakte hain air aaj ke samay main log bahut jyada online search karte hain chahe bo koi seva ho product ho ya fir kisi birthday party ke liye cake mangana ho ya fir koi saman kharidna ho ya fir kisi ke baare mein jankari hasil karni ho ya kahin jana ho log apne mobile phone ya laptop or desktop se online search karte hain aur yakinan in sari sevao ko digitally karne mein internet ek aham role or bhumika nibhata hai lag bhag 80 se 90% log adhiktar sevao ka upyog digitally madhyam se karte hain jaise ke online shopping ya kharidari hotels booking bill payment tickets booking mobile phones Recharge paiso ka len den ya fir diesel ua petrol kharidna hi kiyu na ho,

Isko purn rup se laagu hone mein bahut samay lag gaya lagbhag 1980 mein iski pahalua shuruat ki gayi thi lekin woh safal nahi ho payi aur fir is mein kuch badlav karne ke baad 1990 mein isko dobara shuru kiya gaya aur fir bo koshish kamyab safal ho gayi aur ab chahe bo chota vyapari ho ya koi chota business ya fir badi badi companies digital marketing kam samy mein jyada aur sahi log tak pahunchne mein madad karti hai isiliye yeh ek new nayi technology hai jiske dwara kam samay mein jyada logon tak pahuncha ja sakta hai

Digital marketing ka mahatva

Digital marketing ka mahatva,

Digital Marketung Ka Mahatva Is adhunik world or duniya mein bane rahne ke humein samay ke hisab se naye taur tarike istemal karte rahne chahiye mein se ek digital marketing bhi hai jo ki adhik tar internet ki madad se prayog hota hai aaj  ke is daur mein logon ke paas samay bhi kam hai aur marketing gatividhiyon par charcha (baat) karne ki ichha bhi aur chamta (takat) bhi kam hai dar asal logon ke paas ek dusre se milne ka samay bhi nikalna bhi bahut mushkil hai aur dusri taraf digital marketing aor online marketing social networking sites kisi bhi vyakti ko saksham banata hia dusre logon se sambandh banane ke liye baki kaam dhando ko karne ke liye isi suvidha ke prabhavi lagat aur kam samay ko dekhte huye digital marketing ka prabhav din prati din badhta ja raha hai digital marketing company ya business man aur grahak dono ke liye hi atyant saral aur fayede band hai aur bahut hi atyadhunik suvidha ke sath kaam karne ke liye aapko shaksham banata hai log apni sewa ya utpad ko bina kisi bazar mein jaye bech sakta hai aur air aapni sell (bikri) ko badha sakta hai kuchh bhi Google par search karo aur use pao aap jo bhi kuch kharidna chahate ho main isko aur detail main samjhata hun

  • Aapka samay bachata hai
  • Paisa bachata hai
  • Prabhav purnta badhata
  • Aapko bahut sare vikalp deta hai
  • Aapko bahut si cheezo ki tulna kar ke uske fayede aur nuksan batata hai
  • Mapne ke yogya parinam deta hai
  • Vikreta aur kharidar ko apas main milata hai

Sanchep main digital marketing hi ek matr aisa shrot haijisko istemal kar ke kam samay main aur kam paisa kharch kiye bahut hi achhe parinam laye ja akte hain

Digital marketing ke mahatva purn part

Digital marketing ke mahatva purn part

Koi bhi digital marketing ho internet ke samnhav hi nahi na mumkin hai aur isi bajah se ise internet marketing bhi kaha kata hai iska main maksad (uddeshya) hi products aur savao ko online bechna haiaur is lue ise online marketing ke naam se bhi jana jata hai digital marketing ek hi model ya Ranneeti par adharit nahi hai yeh bahut se part aur takniki gatividhiyon ka nichod hai jo ki is prakar hain

Digital marketing ke mahatva purn part 

  • Search engine optimization
  • Social media optimization
  • Email marketing
  • Video promotion aur youtube marketing
  • Affiliate marketing
  • Pay per click
  • Online articles
  • Websites
  • Online PR
  • Media Ad planning
  • App promotion
  • Display Advertising

Seo. search engine optimization ueh ek aisa prodhogikiya shrot hai jisme website ko kalan vidhi ke dwara sahi aur trending keywords ka upyog karte hue optimize kiya jata hai SEO bahut sari on-page aur off-page gatividhiyon ka nichod hai jo ki website ko search engine mein sabse upar first page par lane mein madad karta hai aur aapki website sear engine mein jitani upar hogi utne hi jyada log aapki website par ayenge iska aapki website par traffic lane mein ek bahut bada aham role hota hai aur ichit vyavsayik leeds lane mein madad karta hai sanchep mein iska kaam (karye) aapki website ki sampurna abhinaye (anukaran) ko badhane mein madad karta hai

Agar apko Digital marketing ke har ek part ke baare main detail mein janna hai ya digital marketing kaise ki jaati hai yeh jaanna hai aur sikhna hai to neche Free Main PDF Prapt Kar Sakte Hain

2 thoughts on “Traditional Marketing vs Digital Marketing”

  1. Pingback: Digital Marketing Strategy For Businesses: 5 Reasons To Reach Your Audience Cost-effectively

  2. Pingback: Traditional Business VS Digital Business - %sitename

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top